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5 Bazaarvoice experts answer your consumer-generated content questions – Video
We hope you enjoyed our virtual bootcamp “Maximizing Your Social Currency: How Consumer Feedback Drives Sales” and that we met our goal of showing you new ways the consumer voice can help build your...
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Learn how local businesses compete in the Digital Age
Today’s global marketplace is more competitive than ever. Twenty years ago, a businesses’ competition was often several blocks or cities away. Now because retailers, brands, and shoppers are engaging...
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Why website accessibility should become your priority
This article was originally appeared on The Huffington Post. It can be accessed here. Little more than a week removed from the fourth annual Global Accessibility Awareness Day (#GAAD) -- a day designed...
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Adapt your business website to Google to win In search
If you’re like 65% of the internet, you use Google for online search. You may search for a business name, a product category or write a question. Regardless of your search, Google’s search results tend...
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What any marketer can learn from Google’s illustrious algorithm…
Like any other profession, marketers come in different shapes, sizes and specialities, we have a diverse skillset and often, opposing areas of focus. I, myself am 190cm tall and am entirely focussed on...
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The truth about search position, and how to optimize for search
When it comes to online search, nothing matters more than your search results placement. In fact, a recent survey that shows organic search results (results from the words a user enters in search,...
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Mapping consumer-generated content to the six bands of search
Consumer-generated content (CGC) such as ratings and reviews, questions and answers, testimonials and social media blurbs give your website many benefits in search. We’ve highlighted some of these...
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3 consumer-generated content strategies for holiday shopping success
It’s no secret that consumers trust the opinions of like-minded shoppers, and often look to product reviews and other forms of consumer-generated content to inform the decision-making process. This...
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Getting to five-star SEO: Advice from Bazaarvoice experts
SEO today: One year after Google’s JavaScript update It’s now been a year since Google’s October 24, 2014 blog post Updating our technical Webmaster Guidelines. That quietly-launched blog post...
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SEO tricks: 6 steps to Google Inspect Element success
Chapter 2: Best practices for auditing the HTML that Googlebot crawls today Each time a web page is requested by an end user, inputs from multiple sources are brought together to create the experience...
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Uncover the top 10 reasons why rich snippet stars don’t display in search...
When visible in search results, rich snippet stars typically provide a healthy boost in click-through rates from Google. However, getting those attractive little yellow stars to display in search...
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A beginner’s checklist to optimizing for local search
This week, Facebook quietly rolled out a new local services feature that allows Facebook users to search for professional service providers and see the opinions, ratings, and reviews from other...
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The top 10 Bazaarvoice blogs of 2015, part two
For our final blog post of 2015, we’re counting down the top posts of the past year to see where we’ve been—and look ahead to the future. In our previous installment, we covered numbers ten through...
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Three exciting trends shaping 2016 commerce
As we move further into 2016, the stage is set for another transformative year in global commerce. With consumers spending even more time on their mobile devices, and the number of device users...
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Top 10 SEO best practices for 2016
Given that we are two months into the New Year and beginning to execute on our 2016 SEO budget decisions, the Bazaarvoice SEO Team reflected on the last twelve months of wins, challenges, and...
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Winning with consumer-generated content: 5 things the very best companies do
Today we announced the first Bazaarvoice CGC Index, a comprehensive analysis of how our best-in-class brand and retailer clients won with consumer-generated content in 2015. To develop the Index, we...
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Bazaarvoice attends SMX Advanced 2016
Last week, search marketers united in Seattle at the annual SMX Advanced conference - the only conference designed exclusively for experienced search marketers. It’s fast paced, doesn’t cover search...
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SEO savvy: Understand user intent to increase revenue
Search – magic, science, or an amazing source of revenue? In the moments when we are using Google as a consumer, we don’t want to think about what’s happening behind the scenes, we just want Google to...
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Drive more in-store traffic: 4 local marketing best practices
We'd like to introduce a new series penned by our Content Acquisition Partner Program (CAPP) members — up first: Karisa Macias, Marketing Director for Rio SEO. As consumers increasingly search online...
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How to find, reach, and win today’s shopper
The evolving nature of the consumer decision journey (CDJ) has forced brands and marketers to change the way they find and win their customers and created challenges and opportunities: Is advertising...
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